Saturday, November 8, 2014

Customer Journey & Touch Points in Retail Space - Industry Benchmark Analytics Data

Customers travel through several TouchPoints before they get converted. Measuring the effectiveness of each of the TouchPoint is vital for arriving at the marketing impact. Gone are the days where you will just measure the last touch point without even considering which are the other channels that assisted the customers to complete the conversion. Turning on and off a campaign makes sense only if it really doesn't perform well, so here the measurement is the key, and need to be done through a robust measurement foundation.

Customer TouchPoints

Typical measurement foundation

Measurement Foundation

Industry benchmark for typical Customer journey in retail space

Retail Space Customer Journey - Industry Benchmark Data

Here is the check list to measure the TouchPoints

Checklist for Measurement

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