Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

No More Practical Questions in Adobe SiteCatalyst (Reports and Analytics) ACE Implementation Exam

The sheen of Adobe SiteCatalyst ACE implementation exam has gone. Practical questions for coding is no more part of the exam, and the exam is just left with multiple choice questions. Why did you do this Adobe? Could be you are saving effort and time required to correct the practical papers manually.... 

Pass Percentage is also reduced to 66 from 80 hmmmmm 
Number of multiple choice questions are just 50
Cost slashed from $349 to $180

Now it is more easier to become an implementation ACE but the sheen has gone!!!!!!


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