Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Customer Journey & Touch Points in Retail Space - Industry Benchmark Analytics Data

Customers travel through several TouchPoints before they get converted. Measuring the effectiveness of each of the TouchPoint is vital for arriving at the marketing impact. Gone are the days where you will just measure the last touch point without even considering which are the other channels that assisted the customers to complete the conversion. Turning on and off a campaign makes sense only if it really doesn't perform well, so here the measurement is the key, and need to be done through a robust measurement foundation.

Customer TouchPoints

Typical measurement foundation

Measurement Foundation

Industry benchmark for typical Customer journey in retail space

Retail Space Customer Journey - Industry Benchmark Data

Here is the check list to measure the TouchPoints

Checklist for Measurement

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