Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Customizing Menus in SiteCatayst - Shuffle / Tweak / Add the Report Menu Structure in the Order of Business Importance

Hope all of you agree that preparing a good presentation is the key, with understandable slides pertaining to the topic for the target audience.

Even the web analytics interface needs to be presented well to the business, and the requirements will be different client to client. SiteCatalyst has done its best to fit the menus / report holders for all users by default. But since the requirements differs from client to client, isn't it better to the customize the menus according to your client requirement, and keep the sets of data in the order of importance. This can be easily done in SiteCatalyst.

You can customize the menus in SC by navigating to report suite in admin -> General -> Customize Menus. Below are some of the screenshots pertaining to customization.

In the below screenshot, I have moved the Custom events from Site Metrics to Custom Conversion, I thought if  Custom Conversion and Custom events / Success Events are available in the same location it is easier for the business folks to locate them and see the data. I pushed the Custom Conversion to almost to the top and as I have added Custom events to it, I renamed it as Custom Conversion and Events. Makes sense :-)

 Renaming the Menus

Adding a new folder, and stuffing the reports to it is also possible, like mentioned below; Revenue and Profit is the folder I created. Folders can have sub folders up to 5 levels deep.

If you want to restore to default SiteCatalyst menu, you can change it anytime by clicking on restore default.

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