Saturday, November 1, 2014

Traditional eVars vs Merchandising evars in SiteCatalyst [Digital Analytics Tool]

eVars are great, it is persistent...can retain the value.. has got the expiration settings...allocation settings...can work better with success events...no matter how distant it is........... but its ability to hold only one value at the time makes its team mate Merchandising evar popular than it.

eVars can walk/run scores of miles over the website to meet it lover(s), the success events. Lets look at this example, a person is searching for shoes and towels, adds to cart both the product, and buys both the products. Most of the people would have used "most recent allocation" for the eVars, and if that is the case here...just guess which one would get the credit......and it is going to be obviously Mr.Towel..

Merchandising eVars can correctly assign the credit for each of the searches --> Shoes for the product Shoes, and Towels for the product towel.

As I had mentioned in my earlier post there are 2 methods of Merchandising evar, the Product syntax and Conversion variable syntax. Read it here

Merchandising Variables in SiteCatalyst



3 comments:

  1. Thank you for taking the time to publish this information very useful! I've been looking for books of this nature for a way too long. I'm just glad that I found yours. Looking forward for your next post. Thanks :)

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