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As the testing industry grows and matures, more testers will likely:

But before the testing industry can really prove its worth, more testers will need to know why they’re testing -- before they start running tests.

To answer “why", you must first formulate a sound hypothesis. Your hypothesis needs to get to the core of what you’re trying to achieve through testing. Testers who start with solid hypotheses have better odds of running valid tests with significant results.

Valid tests can lead to big conversion gains. Big conversion gains can equate to big revenue increases. And, of course, big revenue increases mean your company’s doing well.

The rest is a no-brainer. If you’re helping your company profit, you might just get that bonus, after all!
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