Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Measuring conversion rates on “thank you” pages provides?

Harnessing the power of ‘thank you’ is important. It’s also often overlooked. 

Testers tend to get so wrapped up generating leads and sales, they forget to test the receipt / thank you page. But testing this last step in the sales funnel offers a golden opportunity.

That’s because roughly 40% of traffic landing on your thank you page will convert again for something else. 

Take advantage of this high conversion rate by testing ways to bring your customers back – again and again.

When testing thank
 you pages, make sure to think about your audience. Find ways to cater to both first-time and return visitors. Both have different needs. Consider testing different offers for each group to keep them coming back.

Test 
your thank you emails, too. Did you know new customer thank you emails have the highest open rate of any message you’ll ever send? That’s an insane amount of attention you’ll never get from your customers again. Test ways to extend conversions in your thank you emails. 

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