Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Segmentation, personalization, and dynamic content tests

Segmentation, personalization, and dynamic content tests are different words used to describe the same testing technique?

Segmentation, personalization, and dynamic content tests are similar to each other. But they are not exactly the same. Each test method differs in how it works, what it looks at, and how it’s run.

Segmentation and personalization tests can be thought of as running along the same continuum. But they are different.

Segmentation tests play off the idea that not every visitor coming to your site is the same. Visitors are coming from different devices, locations, and may even speak different languages.

WhichTestWon’s State of Online Testing Report found 12% more segmentation tests were run this year, compared to last year. That’s an impressive gain that shows the testing industry is maturing.

Personalization tests take individual visitor segments -- like device used, or language spoken, or even 'affluent dog owners in the market for a late-model Toyota' -- to uniquely address visitors differently. These tests look for ways to serve different visitors very specific, personalized content. Personalization tests are based on the principle that the more you know about your visitor, the more successfully you can tailor their web experience. This year, WhichTestWon found  41% of testers ran personalization tests. As personalization technology develops, we expect this number to continue rising.

Dynamic content tests are the most complex because they’re most based around your site architecture. A dynamic content site is always changing. It looks different for each web visitor and each time that visitor comes to the site. The site is completely attuned to who the visitor is and what they’re after. Social media sites, with targeted ads – like Facebook, Twitter, and LinkedIn -- are good examples of dynamic content sites.

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