Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Segmentation, personalization, and dynamic content tests

Segmentation, personalization, and dynamic content tests are different words used to describe the same testing technique?

Segmentation, personalization, and dynamic content tests are similar to each other. But they are not exactly the same. Each test method differs in how it works, what it looks at, and how it’s run.

Segmentation and personalization tests can be thought of as running along the same continuum. But they are different.

Segmentation tests play off the idea that not every visitor coming to your site is the same. Visitors are coming from different devices, locations, and may even speak different languages.

WhichTestWon’s State of Online Testing Report found 12% more segmentation tests were run this year, compared to last year. That’s an impressive gain that shows the testing industry is maturing.

Personalization tests take individual visitor segments -- like device used, or language spoken, or even 'affluent dog owners in the market for a late-model Toyota' -- to uniquely address visitors differently. These tests look for ways to serve different visitors very specific, personalized content. Personalization tests are based on the principle that the more you know about your visitor, the more successfully you can tailor their web experience. This year, WhichTestWon found  41% of testers ran personalization tests. As personalization technology develops, we expect this number to continue rising.

Dynamic content tests are the most complex because they’re most based around your site architecture. A dynamic content site is always changing. It looks different for each web visitor and each time that visitor comes to the site. The site is completely attuned to who the visitor is and what they’re after. Social media sites, with targeted ads – like Facebook, Twitter, and LinkedIn -- are good examples of dynamic content sites.

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