Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

What is the biggest roadblock preventing shoppers from making a purchase?

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Most customers don’t want to take the time to create / register an account. Or, if they’re returning customers, they might not remember the email or password used to register.

Consider testing removing, or at least simplifying, the registration process. 

HOWEVER. . . if you do NEED visitors to register, test for savvy ways to make the registration process more appealing.

In this real-life test, The Honest Company tested a takeover-style registration form versus a pop-up registration form.

 The more appealing takeover-style registration form (Version A) increased membership registrations 15.4% over the homepage/overlay version. 

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