Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

What percent of shoppers are likely to abandon an ecommerce site at the checkout page?

Research shows, on average, about 70% of shoppers will abandon your site at checkout. 

This statistic means for every 100 shoppers adding something to their cart, only about 30 will actually go through with the final purchase. The other 70 will leave without buying anything!

Shopping cart abandonment is one of the worst curses of ecommerce.

The good news is that there is a remedy: testing!

If you test ways to improve your checkout process, you can hugely improve your bottom line and online sales.

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