Saturday, January 23, 2016

Creating exit offers causes friction and does little to improve conversions

Creating exit offers makes it difficult for your customers to leave without a conversion of some type. Exit offers might come in the form of an animated pop-up, a special offer, or something else that keeps visitors on your site longer.

Yes, creating exit offers can create annoyance. But, when done correctly, they can also be highly beneficial.

In this award-winning real-life test, using an exit offer increased conversions an astounding 473%!

Use exit offers to your advantage. Test new techniques and ways to create it. 

Whatever you do, don’t let prospective customers easily leave without trying to get at least a micro-conversion from them.​


1 comment:

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