Saturday, January 23, 2016

Few testers look far down the conversion funnel because doing so

Testing further down the funnel requires sophistication and a mature, practiced testing approach.

While there’s still much room for improvement, WhichTestWon’s 2015 State of Online Testing report shows the testing industry is heading in the right direction. 

This year, more testers than ever before ran highly sophisticated tests. They also used more advanced testing and measurement techniques.

Curious what we mean by “sophisticated” tests and techniques? Try your luck at the next few questions to find out.

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