Measuring conversion rates on “thank you” pages provides?
Harnessing the power of ‘thank you’ is important. It’s also often overlooked.
Testers tend to get so wrapped up generating leads and sales, they forget to test the receipt / thank you page. But testing this last step in the sales funnel offers a golden opportunity.
That’s because roughly 40% of traffic landing on your thank you page will convert again for something else.
Take advantage of this high conversion rate by testing ways to bring your customers back – again and again.
When testing thank you pages, make sure to think about your audience. Find ways to cater to both first-time and return visitors. Both have different needs. Consider testing different offers for each group to keep them coming back.
Test your thank you emails, too. Did you know new customer thank you emails have the highest open rate of any message you’ll ever send? That’s an insane amount of attention you’ll never get from your customers again. Test ways to extend conversions in your thank you emails.