Saturday, January 23, 2016

What is the biggest roadblock preventing shoppers from making a purchase?

Most customers don’t want to take the time to create / register an account. Or, if they’re returning customers, they might not remember the email or password used to register.

Consider testing removing, or at least simplifying, the registration process. 

HOWEVER. . . if you do NEED visitors to register, test for savvy ways to make the registration process more appealing.

In this real-life test, The Honest Company tested a takeover-style registration form versus a pop-up registration form.

The more appealing takeover-style registration form (Version A) increased membership registrations 15.4% over the homepage/overlay version. 


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