Saturday, January 23, 2016

What percent of shoppers are likely to abandon an ecommerce site at the checkout page?

Research shows, on average, about 70% of shoppers will abandon your site at checkout. 

This statistic means for every 100 shoppers adding something to their cart, only about 30 will actually go through with the final purchase. The other 70 will leave without buying anything!

Shopping cart abandonment is one of the worst curses of ecommerce.

The good news is that there is a remedy: testing!

If you test ways to improve your checkout process, you can hugely improve your bottom line and online sales.


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