Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

What percent of shoppers are likely to abandon an ecommerce site at the checkout page?

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Research shows, on average, about 70% of shoppers will abandon your site at checkout. 

This statistic means for every 100 shoppers adding something to their cart, only about 30 will actually go through with the final purchase. The other 70 will leave without buying anything!

Shopping cart abandonment is one of the worst curses of ecommerce.

The good news is that there is a remedy: testing!

If you test ways to improve your checkout process, you can hugely improve your bottom line and online sales.

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